Show up with confidence. Attract dream clients.
I design Squarespace websites for coaches and consultants ready to move from DIY chaos to showcasing your expertise and accelerating your impact.
SOUNDS FAMILIAR?
You know your work creates impact. But your website isn’t saying that—yet.
Have you ever felt:
Frustrated that DIY templates didn’t bring results?
Lost in a sea of endless tech jargon and integrations?
Stuck trying to write copy to articulate your offerings?
Embarrassed to share your outdated or unfinished site?
Overwhelmed by design decisions like fonts and colours?
If your website feels more like a roadblock than a growth tool… you’re in the right place.
AT THE SITE CRAFTER
I build thoughtful, strategic websites that do the heavy lifting, so you can focus on work that lights you up
WHY WORK WITH ME
Website design, made simple, strategic—and all about you (and your clients!)
Hi, I’m Fiona, designer, strategist and your Chief Site Crafter!
With my background in UX design, I don't just make things look good—I create strategic websites that connect with your audience and drive your business forward.
Your website becomes a strategic tool that:
Builds credibility with potential clients
Clearly communicates your unique approach
Supports your business as you grow and expand
Makes it easy for the right people to say "yes" to you
SERVICES
Ways we can work together
THE LAUNCHPAD
Starter Website Design
For new coaches ready to go from “just a LinkedIn bio” to a polished site that builds trust. Get everything you need to launch with confidence—without the tech headaches.
Includes:
4 essential pages: Home, About, Services, Contact
Strategic copywriting to convert visitors into clients
Mini brand kit: wordmark logo, colours, and fonts
SEO and tech integrations done for you
1:1 training + 14-day post-launch support
from $1,500 USD / $1,900 SGD
THE SIGNATURE EXPERIENCE
Custom Website Design
For coaches and consultants ready to elevate and scale. We’ll craft a site that reflects your expertise, builds trust and converts visitors to clients.
Includes:
Customised, multi-page website tailored to your goals
Strategic copywriting to convert visitors into clients
Complete brand kit: logo, colours, fonts, brand message
SEO and tech integrations done for you
1:1 training + 30-day post-launch support
from $3,500 USD / $4,500 SGD
TESTIMONIALS
Kind words from clients like you
“My new website has given me confidence!”
“What felt overwhelming and daunting was seamlessly completed — thanks mostly to Fiona! My new website has given me confidence. It looks ready and presentable when opportunities present itself!”
— Audrey Low
Leadership Facilitator & Coach
Designing Trust
“Everything I hoped for—and more.”
“Working with Fiona was absolutely amazing! The site is so polished and professional, and it presents me and my mission in the best light possible. I could not have created this myself with my barebones knowledge of web design, so it was such a relief to have Fiona’s help and guidance as a true pro designer. I absolutely got what I was looking for."
— Fefe Gong
Maternity Leave Finance Coach
Mama Financial
BEYOND LOOKING BEAUTIFUL
Thoughtful, intentional websites grounded in strategy
Ready to create a website that works hard for you so that you can focus on work you love?
Let’s bring your vision to life.